Vichelli Ales

For this project we created a family of packaging for Vichelli Ales. With over 1500 craft breweries in the United States the beer shelf can be a busy place. These old style brews come to life with a modern twist. Armed with an old family brewing recipe the brewers were able to mix their families European heritage with their desires for a different kind of beer. These beverages are not for the faint of heart. The ales carry a strong hop flavor and are stored in colder temperatures to increase the alcohol content.

The goal of the packaging was to visually represent this blending of the old and the new with a sense of strength and refinement. In order to accomplish this medieval imagery inspired the label design and was merged with early 20th century typography. The packaging framework was also carefully crafted to be expandable for future limited editions brews.

Role & Medium: Creative Direction, Brand Identity, Packaging & Label Design