Transitions Global

Transitions Global is a non-profit organization who provides long term aftercare to victims of human trafficking. Loosli Design lead the way for the rebrand while working with a marketing team in New York that was composed of professionals from Ogilvy & Mather, Porter Novelli, Nielsen, & Adweek. Working with such a talented and insightful team was both challenging and rewarding. Ogilvy & Mather conducted an internal quantitative study of the new brand and provided us with feedback to improve upon reaching Transitions' goals.

The first action in probing a rebrand for Transitions Global was to listen, listen, listen. Having a thorough grasp on what the organization does and why the program is so effective in comparison with other aftercare models was essential to providing an accurate representation of who they are. Transitions initially wanted a new website, but what started as a website turned into an entire rebrand from all aspects and more clearly defining themselves for the future. Moving forward we are asking key questions about how can modern day abolitionists live the brand and make a difference? As we seek to answer this and a multitude of other questions, we are carving a path toward understanding how to unite a culture of abolitionists for change.

Role & Medium: Brand Consulting, Creative Direction, Brand Identity, Web Design, Collateral Materials