NBA All-Star

This project was for the NBA All-Star game.  We were brought on board to help with design and production to handle the workload for this massive event. This campaign focused in on the idea of the All-Stars as a brotherhood. Graphics were designed and produced for a large variety of mediums including collateral, editorial, retail, environmental, vehicle wraps, etcetera. The pieces shown here are for retail and environmental graphics for adidas’ apparel and footwear products designed specifically for the game. This project required extremely quick turnarounds and teamwork to get approval on everything from the adidas & the NBA.

A visual language for the campaign was established by brand managers and then implemented across a full spectrum of mediums. The pieces included here are a glimpse of this visual language.

Role & Medium: Design & Production, Environmental, Retail, Editorial, Collateral
Creative Direction: Eric Vellozzi - adidas America