ICEtrekkers

ICEtrekkers is a brand of ice cleats that have been available for over 25 years. Loosli Design was approached to complete a mass market redesign of the brand.  The client approached me to help expand the brand’s strength and to fuel growth in the consumer sector.

The first step was to complete a brand audit to explore new strategies. Previously all the products had been under separate brands and in separate types of packaging. We brought all the cleats into one cohesive product line that is bold and confident.

The second phase of the rebrand was to give ICEtrekkers a more pronounced web presence. Through careful consideration we gave the ICEtrekkers site a new look and feel while simultaneously delivering a ecommerce solution customized to meet their needs. The site also includes a CMS, store locator, product reviews, and secure internal pages for ICEtrekkers to help manage assets for their retailers. Since rebranding ICEtrekkers has managed to grow it's retailers to include REI, Sportsman's Warehouse, & many others.

Role & Medium: Creative Direction, Brand Identity, Packaging Design, Interactive Design,
UI & UX Design, Ecommerce