Adidas basketball

We were asked by adidas to create a retail campaign that would tell a holistic basketball story that helps personify adidas' sponsored NBA players. The overall goal was to find a deeper narrative behind each piece. After creation and approval of the graphics a global toolkit was created to help execute the campaign across a variety of mediums & environments. The toolkit included an entire spectrum of assets from logo usage, typography, mechanical files, image placement, PR assets, & both environmental & digital executional renderings.

Role: Ideation/Brand Narrative, Design, & Production
Medium: Retail & Environmental Graphics