Adara Cosmetiqué

Adara is a luxury cosmetics brand positioned for the boutique market. The essence of the brand is the very simple yet complex concept, beauty. Creating a brand that revolves around a subjective idea in culture is a unique challenge. Organic conceptual methods were used to create the identity system. After some refinement, the eastern feel of the identity became more prominent.

A Chinese red was chosen through market research to reinforce the Eastern influence. Once the logo was finished the packaging design was almost an instinctual choice. A working prototype was developed to work out any flaws in the design.

The last step of the project was to create advertising that properly reflected the brand. Once completed, a layout with very intentional visual hierarchy was created to strengthen the essence of the brand. 

Role & Medium: Creative Direction, Brand Identity, Packaging Design, Editorial/Environmental Advertising